Hi, I’m Dane. This is my story.

Hey, I’m Dane

I’ve always loved being active. When I was five, I started playing rugby league and quickly fell in love with the sport. I loved the camaraderie of the team, the feeling of scoring a try, and the satisfaction of making a big hit.

I played footy through school and into my twenties, and I even had a stint playing semi-professional rugby in Australia. However, my career was cut short due to a series of injuries. But even though I couldn’t play the game anymore, I still wanted to stay involved in the sports world. This would eventually lead to a career in physiotherapy. But more on that later…

When my rugby days were coming to an end, I discovered CrossFit while looking for a new fitness challenge. I was immediately hooked – I loved the way that CrossFit helped me build strength, stamina and unlock new skills.

I soon realized that I wanted to help others experience the same benefits of CrossFit as I had, so I quit my job at the physiotherapy clinic where I was working and started my own business – working with a local CrossFit gym, helping people to move better and to reach their fitness goals. CrossFit is an incredibly demanding sport, both mentally and physically. It’s been amazing to see the dedication and determination of the athletes that I work with, and I’m proud to be able to help them on their journey.

I’ve always enjoyed pushing my body to its limits. In recent years, I’ve become more and more interested in ultra-running. This is a form of long-distance running that takes place often in very remote areas. It’s both mentally and physically demanding, and I love the challenge it poses.

Participating in these events has been an incredibly rewarding experience, and I’m grateful to have found another sport that I’m so passionate about. My experience in these races have taught me the importance of proper preparation and nutrition, and I have used this knowledge to help many other runners achieve their goals, too.

I’ve always been passionate about helping people, and I saw starting my own business as a way to make a difference in my community. I knew that it wouldn’t be easy, but I was determined to make it work.

Luckily, I had the support of my family and friends. They believed in me even when things were tough. I’m proud to have built something that helps so many people. Every day, I wake up knowing that I’m making a difference in the lives of those who come into the clinic. That’s what motivates me to keep going, no matter what challenges come my way.

Starting and growing a small business is both incredibly rewarding and extremely challenging.

You get to be your own boss, set your own hours, and control your own destiny – great!

But things don’t always go according to plan. A global pandemic… economic slowdown… rising interest rates… inflation… worsening consumer sentiment… The list of factors outside of your control can seem endless and can have a dramatic impact on your business and livelihood. The word “pivot” is permanently etched into my brain, as it is with many other business owners.

You have to wear many hats, juggle lots of balls, and constantly hustle to make things happen as a small business owner. It can be extremely difficult to put on a happy face, when at times it feels like the world is imploding around you.

I’ve experienced firsthand the toll that this places on your health, and therefore the health of your business.

It can be a quick spiral downwards – If the leader of the ship is not at the top of their game, what hope does the ship have?

But the reverse is also true – if you can take steps to improve your personal health, you can give more to your business. And as the health of your business improves, it will give more and more back to you, too.

We want to take this sinking ship and turn it into a flywheel of freedom.

Let’s build healthy businesses AND healthy business owners.